Sam, the city explorer

AN EDUCATIONAL GAME

 

Role:
Copywriting
Art Direction
Creative Strategy
 

Sam, the city explorer is an educational game that aims to raise environmental awareness among primary school children.

This was done under the module CS900: Communication Strategies for social change. 
It was the winning entry of the cohort, and also adopted as a prototype in Ahmad Ibrahim Primary School.
 

 


 

THE SOLUTION

CRAFTING A RELATABLE ARCHETYPE
Children stories on the environment are often told using the point of view of animals, the earth, or a tree-hugging indigenous living in the rainforest.

Truth is, the city-dwelling in Singapore find it hard to relate. 

Meet Sam – a city boy who travels to major cities of the world.
He has one mission: to stop energy guzzling, waste wasting, and to get people to use those recyclable grocery bags.

COMBINING DIGITAL STORYTELLING WITH REAL-LIFE PLAY
An interactive iPad game was not enough, the kids need to walk the talk.
The story was combined with an actual learning journey hat had real-life exercises and games to practice behaviours. 

Visual cues placed at various touch-points

At the end of the learning  journey, students will pledge to be environmental advocates. 


TEAM:
Teo Wanen, Loh Hanle, Amanda See, Jemimah Seow