M Social Singapore Launch
LauncHING a Brand New Hotel to Millennials
Role: Social Content Creation, Media Planning & Buying
Done under: REBL
To create a digital launch campaign for M Social, Millennium Copthorne Group's latest property development.
To leverage on the rising trend of the 360° video format with campaign video that would speak to millennials and introduce the audience to personality, values, and spirit of M Social.
The video allowed users to explore and experience the space – to show that there is more that meets the eye.
In addition, Facebook Canvas, Page Like Ads and Contests were also ran to amplify the launch.
Campaign results (May - June)
Overall brand lift
- 5M people reached
- 1M engagements
- 28,146 clicks to website