M Social Singapore Launch

LauncHING a Brand New Hotel to Millennials

Role: Social Content Creation, Media Planning & Buying
Done under: REBL

THE BRIEF

To create a digital launch campaign for M Social,  Millennium Copthorne Group's latest property development.

  TARGET AUDIENCE  Millennials primarily from Southeast Asia

TARGET AUDIENCE
Millennials primarily from Southeast Asia

 
  OBJECTIVE  To create  talkability,   searchability  and  stayability

OBJECTIVE
To create talkability, searchability and stayability

 
  GOAL   To drive top-of-mind preference and bookings

GOAL
To drive top-of-mind preference and bookings

THE IDEA

To leverage on the rising trend of the 360° video format with campaign video that would speak to millennials and introduce the audience to personality, values, and spirit of M Social.
 

THE VIDEO
The video allowed users to explore and experience the space – to show that there is more that meets the eye.

In addition, Facebook Canvas, Page Like Ads and Contests were also ran to amplify the launch. 

Campaign results (May - June)

 3,044 Page Likes

3,044 Page Likes

 
 9085 reactions

9085 reactions

 
 1.6 million video views

1.6 million video views

 
 558 clicks to msocial.com

558 clicks to msocial.com

 

Overall brand lift

  • 5M people reached
  • 1M engagements
  • 28,146 clicks to website