HBO x WESTWORLD

USINg facebook 'Live' to bring fans closer

Role: Social Content Creation, Media Buying and Planning, ‘Live’ Updates
Done under: REBL

THE BRIEF

One of the Westworld cast members, James Marsden, was visiting Singapore.
How do we use this opportunity to excite and engage fans?

  TARGET AUDIENCE  Fans in HBO Asia's key markets 

TARGET AUDIENCE
Fans in HBO Asia's key markets 

  OBJECTIVE   To get fans to talk about James Marsden's visit to Singapore

OBJECTIVE
To get fans to talk about James Marsden's visit to Singapore

  GOAL   To drive conversation and interest about the series

GOAL
To drive conversation and interest about the series

THE IDEA

To get fans to ask James Marsden questions and to get him to answer questions “LIVE

THE LEAD-UP
The key to winning die-hard WESTWORLD fans?  Make strong insider references. These references were made on all posts, and in replies for community management. 

To continue to excite fans, we created WESTWORLD themed social videos of their questions, engaging them on a personal level. 

The "LIVE" Video

 

Campaign results

  60  Questions Asked

60 Questions Asked

 
  148,967  Reactions

148,967
Reactions

 
  697,852   Impressions

697,852 
Impressions