HBO x WESTWORLD
USINg facebook 'Live' to bring fans closer
Role: Social Content Creation, Media Buying and Planning, ‘Live’ Updates
Done under: REBL
One of the Westworld cast members, James Marsden, was visiting Singapore.
How do we use this opportunity to excite and engage fans?
To get fans to ask James Marsden questions and to get him to answer questions “LIVE”
The key to winning die-hard WESTWORLD fans? Make strong insider references. These references were made on all posts, and in replies for community management.
To continue to excite fans, we created WESTWORLD themed social videos of their questions, engaging them on a personal level.
The "LIVE" Video