Grab x Pokemon GO

HIJacking the pokemon go conversation

THE BRIEF
To leverage on the launch of Pokemon GO to drive conversations about GRAB.

THE IDEA
Two weeks before the launch of Pokemon GO, we collaborated with Grab to develop a custom Pokemon Map for Singapore.

grabmap.jpg

The Map: Launched 3 days after the official release of Pokemon GO.

 

REAL-TIME UPDATES

By closely monitoring online forums and the gaming community, the map evolved as the needs of gamers advanced. Locations of “Clusters” and “Nests” were also added into the map.

 

Results

 More than  1 Million  views within 3 days of launch

More than 1 Million views within 3 days of launch

 
  Increase  traffic  to Grab's Website

Increase traffic to Grab's Website

 
  EARNED MEDIA  Press mentions in TechInAsia, Today, and other gaming sites

EARNED MEDIA
Press mentions in TechInAsia, Today, and other gaming sites