Grab x Pokemon GO
HIJacking the pokemon go conversation
To leverage on the launch of Pokemon GO to drive conversations about GRAB.
Two weeks before the launch of Pokemon GO, we collaborated with Grab to develop a custom Pokemon Map for Singapore.
The Map: Launched 3 days after the official release of Pokemon GO.
By closely monitoring online forums and the gaming community, the map evolved as the needs of gamers advanced. Locations of “Clusters” and “Nests” were also added into the map.