Copywriting & Creativity

PRINT ADVERTISING

 

Role:
Copywriting
 

This is coursework done for the module Copywriting and Creativity.
Every week we get a brief.  (Sometimes, from a real client.)

 


MARITIMEONE SCHOLARSHIPS
Client: The Maritime Port and Authority of Singapore

The Brief
Develop a print campaign for the to promote MaritimeONE scholarships to students in Junior College considering tertiary education. This advertisement would be placed in TEENAGE Magazine.  



The Insight
INACCURATE PERCEPTION OF THE INDUSTRY
The industry lacks prestige as many are unaware of the career options, assuming it consists of mainly seaport operations.

UNCERTAINTY OF TARGET AUDIENCE 
Students in Junior College are unsure about their future path, and feel that they need guidance

The Solution
A roadmap for success

The Outcome
- Selected by the client as one of the top three winning entries
- Furthered developed into a 3-part print campaign
- Published on the SPH app 
 

 
 

 

 

STABLIO

The Brief
Choose a product. In less than 3 words, communicate the USP. (Bonus points if you use none.)


The Brief
Choose a company you'll love to work for. Make a self-promotion ad. 


The Brief
Choose a tech product. Write a long-copy ad. Visuals are should take up less than 40% of the ad.