Copywriting & Creativity
This is coursework done for the module Copywriting and Creativity.
Every week we get a brief. (Sometimes, from a real client.)
Client: The Maritime Port and Authority of Singapore
Develop a print campaign for the to promote MaritimeONE scholarships to students in Junior College considering tertiary education. This advertisement would be placed in TEENAGE Magazine.
INACCURATE PERCEPTION OF THE INDUSTRY
The industry lacks prestige as many are unaware of the career options, assuming it consists of mainly seaport operations.
UNCERTAINTY OF TARGET AUDIENCE
Students in Junior College are unsure about their future path, and feel that they need guidance
A roadmap for success
- Selected by the client as one of the top three winning entries
- Furthered developed into a 3-part print campaign
- Published on the SPH app
Choose a product. In less than 3 words, communicate the USP. (Bonus points if you use none.)
Choose a company you'll love to work for. Make a self-promotion ad.
Choose a tech product. Write a long-copy ad. Visuals are should take up less than 40% of the ad.